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We are doing extensive research on the very best stock, bond, mutual fund, foreign exchange trading and brokerage / investment account options to meet your needs.  From free trades to full service, we provide you with all of the information you need to make this important decision.  We do the
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Which broker is right for me: Full or Self-Service?
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the research for you so that you can easily and quickly choose what's right for you. 

Merrill Lynch, Morgan Stanley, UBS Paine Webber, Raymond James, E*Trade, Schwab, Vanguard, Fidelity, Zecco, Sharebuilder...which broker, and which type of broker should I choose?  The answer is a function of how hands-in you wish to be with managing your money.  If you are an avid and knowledgeable investor, the cost of a full service broker is unlikely to be justified.  However, if you have assets of more than $100,000 to invest and want personal attention and a customized plan of action (not to mention someone actively keeping an eye on things like diversification, rebalancing, etc.) then a partial or full service broker might be a better way to go.

For purposes of this posting, I will break the universe of brokers into two pimary categories: 1) Full service and 2) Self-Serivce / Discount.  I recognize that there are some brokers that offer a combination of full and self-service (Fidelity, Schwab or Vanugard are examples of these), but, by and large, the brokerage companies fall into these two general categories.

Do I Need Full Service Help or Can I Do It Myself?
Generally speaking, this is an easy decision for most investors.  If you are a novice investor with greater than $100,000 to put to work, a full service financial adviser is likely the right choice for you.  Your full service adviser will help you establish a sound investment plan based on your investor profile and investment goals.  Your adviser will also recommend appropriate investments for you based on the above plan and monitor them to ensure movements in the market don't send your portfolio out of whack.  A full service financial adviser is likely to charge approximately 1.0% to 1.5% of total assets under management or a brokerage commission whenever you execute a trade with this broker.

If you only have a small amount of money to invest or have a large amount of money and have extensive experience investing that money, you will likely do much better with a self-service / discount broker.  These brokers don't offer as many choices as a full service adviser, but are generally significantly cheaper (and in some cases such as Zecco, can be close to free).

If you don't fit into one of these two general categories, you can do some further research on the topic at one of these following sites: Motley Fool, State of Missouri pamphlet on choosing a stock broker or simply utilize the Google search bar above and search for "choosing a stock broker".

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